Myntra’s value proposition revolves around giving the consumer the power and the easiest way of purchasing fashion and lifestyle products online. The key differentiators are – largest and latest product catalog, great usability, 24X7 customer support and favorable return policies for consumers.
Myntra was started by a group of IIT / IIM graduates in 2007. Myntra is headquartered in Bangalore and has been funded by top tier Venture Capital funds like IndoUS, IDG & Accel Partners.
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