Cool T-shirts for boys Collection by Bershka 2011-12 | Play Bsk Collection for Girls By Bershka | Sport woman's Casual Play Basketball Collection for Girls By Bershka | Winter/Fall 2011-12 Vital Elixir Collection By Bershka
Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 13 years on, the chain has over 750 shops in more than 54 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 260,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops.In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes occurring during the seasons, responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration the fashion trends prevailing in the market, through information received from the shops, as well as the customers themselves.
The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, and offering more than 4,000 different products in their shops each year.Source
The area dedicated to women's wear is the most important. This section has two product lines: Bershka and BSK. The first focuses on the latest fashion and includes the leading trends. It has a wide range of jeans wear, eveningwear, casual wear and latest fashion-wear.
BSK is the brand for younger people, and always caters to the interests and needs of this public by basing its collection on their taste in music, their idols, rock stars and so on.
The men’s section offers much more than fashionable jeans wear for young people. This product line offers casual, sports and fashion wear as well.Source
